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CINCORO, Michael Jordan’s Tequila Brand

CINCORO, Michael Jordan’s spirit company, is making large strides. As AFROTECH™ previously reported, the tequila company was founded in 2019 by Jordan in partnership with NBA team owners Jeanie Buss of the Los Angeles Lakers, Milwaukee Bucks’ Wes Edens, and Boston Celtics’ Emilia Fazzalari and Wyc Grousbeck. Since then, it has won numerous awards and attracted notable investors, including Serena Williams, Derek Jeter, Michael Strahan, Fenway Sports Group Co-founder Tom Werner, and RedBird Capital Partners Founder and Managing Partner Gerry Cardinale. “Michael introduced me to the brand, and I’ve been an avid fan of CINCORO Extra Añejo since it launched in 2019. I’m honored to support CINCORO in its next era,” said Jeter in a press release. Williams commented: “Being part of CINCORO isn’t just about business—it’s about championing a legacy of greatness. I love CINCORO. Just as I’ve strived for excellence on the court, I recognize the dedication and drive behind CINCORO, and I’m thrilled to be part of the team.” CINCORO is poised for significant growth in 2025 — not only as the official partner of Italy’s AC Milan football club, but also through an expanded distribution agreement with Southern Glazer’s Wine & Spirits. This agreement will extend

Stauning Whisky Named Spirit Business Whisky Brand of the Year 2024

Stauning, Denmark – November 15, 2024 — Stauning Whisky is delighted to announce that we have been honoured with the prestigious title of Whisky Brand of the Year by the Spirits Business, announced last week in London. This recognition is a proud milestone for our team and a testament to Danish craftsmanship, innovation, and dedication in the world of whisky. "A Proud Moment for Danish Whisky" Reflecting on this incredible achievement, Lasse, CEO of Stauning Whisky, expressed: "Who would have thought 20 years ago, just before anyone even imagined making Danish whisky, that in 2024 we would have a Danish whisky brand, Stauning Whisky, honoured as Whisky Brand of the Year? We are incredibly proud to have reached this milestone." Celebrating Innovation and Craftsmanship The Spirits Business commended Stauning Whisky for our innovative approach and commitment to excellence. "Join us in congratulating Stauning, the Whisky/Whiskey Brand of the Year!" said the Spirits Business team. "This is a very cool whisky brand, […] with its malt turner technology and award-winning whiskies, including a fantastic rye, this whisky brand is definitely going places." This accolade not only highlights our passion for crafting exceptional rye whiskies but also celebrates our efforts to push the boundaries of what whisky can be. Thank You and congratulation to our dedicated team, partners, and fans around the world. Here's to many more years of pioneering whisky excellence! SKÅL!